Privacy Policy
Effective October 23, 2026
This policy describes information collected through Buffie’s pre-launch website and Buffie list. Buffie is an independent women’s apparel, footwear, and accessories brand founded by Julia Feldman in Los Angeles.
What we collect
When you join the list, we save your email address, signup date, any style and colorway selections, and the version of the email consent you agreed to. Submit only an address you control. We do not ask for payment information, a postal address, or sensitive personal information.
How we use it
Your signup maintains Buffie’s list for future brand stories, collection news, and launch access. Style and colorway preferences are kept in Buffie’s website database to record the updates you requested. MailerLite processes signups and helps deliver our emails. Depending on the form settings, you may receive a confirmation email and need to confirm your address before joining. We do not sell signup data or use it for advertising audiences.
Storage and service providers
Signup records are stored in the website’s hosted database. OpenAI Sites and its infrastructure providers, including Cloudflare, support hosting and database operations. Infrastructure providers may process technical request information to operate and secure the site. We also send your address to MailerLite through our embedded signup form. MailerLite stores the subscription according to its own Privacy Policy. Buffie keeps a separate database copy of your email and consent as a backup. We record when the form reports that it accepted the submission; this does not establish that you completed email confirmation.
Cookies and analytics
A necessary browser cookie contains an opaque signup receipt. It lets this device recognize and remove your signup; it does not contain your email address. The cookie expires after one year. We have not installed advertising cookies or a standalone analytics service. MailerLite’s form script may process technical request information and use necessary form-related storage to deliver the signup service. The private hosting platform may use its own necessary access and authentication cookies.
Your choices and retention
Use the unsubscribe link in any Buffie email to stop MailerLite marketing emails. After joining, “Delete my website copy” in the signup panel deletes only the separate website database record; it does not unsubscribe or delete your MailerLite record. Keep the cookie until you have removed your signup if you want to use that option. If you clear cookies or use another device, this self-service option may not be available. We retain active signup records while they serve the stated purpose, until you request deletion, or until we discontinue the list. Marketing emails include an unsubscribe option. We do not automatically re-import backup records after someone unsubscribes.
Contact and changes
This website presents Buffie’s first collection while it is in development. Buffie’s dedicated public contact address and a cross-device privacy request channel will be added before public launch. We will update this policy when our data practices change, as our service providers or collection practices change.